Werner von Siemens
When Werner von Siemens invented the first pointer telegraph system in 1847 he began a company whose history has been built on pioneering new technology and the innovation that is necessary to stay, always, one step ahead of the competition. Siemens has always been at the cutting edge of technological breakthroughs and taking them to the limit; telegraph improvements eventually went transatlantic. Discoveries such as the dynamo-electric principle, which made the mass generation of electrical energy economically feasible, have become routine for Siemens.
Siemens’ target population has always been those businesses and individuals who stand on that edge of technological freedom with them. As the world has broadened and more people find life without technology inconceivable, their target population and the segments of the population in which Siemens is involved has expanded. Today Siemens provides products and services in the areas of automation systems, automotives, information & communications, medical, power & infrastructure, transportation and Consumer computers &communication; there are few target markets that Siemens does not cover .
As far as industry goes, Siemens participation is again diverse. A list of all industries in which Siemens competes includes Automotive, banks & insurances, healthcare, mechanical engineering, process industries, manufacturing industries transportation & logistics, and utilities. In an effort to isolate the majority of Siemens business, it is safe to say that participation in these industries is almost exclusively in the arena of technologies.
Technology is a very dynamic market and the pulse of the economy in general. While there has been some decline in the success of small start up companies in the technological arena, there is little doubt that innovations in technology will continue to control most major industries. This industry continues to subsist in a growth stage and there is little evidence that it is likely to enter a decline anytime soon. There are instances where a portion of the industry may appear to stagnate for the few moments that seem like a century in this ever changing market. And, there is ample competition that will continually attempt to develop innovations that compete with Siemens. However, in this time when so many of the dot.com type technology businesses have failed, people are most interested in dealing with well established firms with a significant record in delivering superior products and services. Therefore, there is every reason to believe that, based on a strong history of innovation and advancement, Siemens will continue to lead the competition in the industries in which it already holds such a strong footing.