Walt Disney World Resort
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Ground breaking for the Walt Disney World resort in Orlando, Florida began on November 11, 1965. Although the Walt Disney Corporation had developed a strong market in the United States through its television programming and marketing, it was not until October 1, 1971, that the theme park in Orlando opened. Since this time, Disney has expanded its operations to include not only the central theme park but also: Epcot, Disney-MGM Studios where communication technology systems are developed, Disney’s Animal Kingdom, Blizzard Beach water adventure park and a host of other amenities. By June 24, 1998, the resort had served its 600th million guest.
When examining a timeline of the resort’s history, it becomes quite clear that over the course of the last 35 years the Walt Disney World organization has diversified its activities at its resort to appeal to a wide range of customers. Under its philosophy of “togethering” the Walt Disney World Resort organization has developed a marketing package that is designed to appeal to all members of the family. An author notes that the organization has, “taken the concept of the group family picture that everyone wants to be in and turned it into a group vacation package”. What this effectively implies is that the growth of the resort has served as the basis to provide services for every member of the family regardless of age or interests.
Exploring the mission of the Walt Disney World Corporation it becomes clear that the organization, its values and its commitment to its shareholders is integrally linked to its parent company the Walt Disney Company. As such, uncovering the mission statement of the organization requires a consideration of the central objectives of the Walt Disney Company.
One of Disney’s Green entities has been its futuristic Living with the Land where a “living laboratory”. A tropic greenhouse, string greenhouse and a Aquacell where a unique Marine Ecosystem has been developed.
Walt Disney realized that Orlando, Fl was perfect for a large resort. He quickly purchased over 27,000 acres in 1959 that his corporation would take years to develop. His untimely death left most of the development to his brother Roy Disney. Eventually several resorts would be created, including Epcot, Magic Kingdom, Disney’s Hollywood Studios, Animal Kingdom and Downtown Disney.