Custom Research Paper Writing
End Paper Writing Worries

Call us today to learn more:


  • 24/7 Customer Service
  • Free Plagiarism Check
  • Writing at Your Level
  • Native US Degreed Writers

Order Here

Case Study and Market Research on 7-Eleven

7-Eleven opened its first store over 70 years ago, and was the world's first convenience store, open 24 hours a day and targeting a small percentage of the male population: a place to gas one's car, buy a pack of smokes, and maybe pick up a big gulp and some snacks.  According to the Orlando Sentinel, 7-Eleven is in the process of reinventing itself; the Sentinel reported that the number of female customers at 7-Eleven has doubled in the past decade.  In an attempt to expand its customer base (specifically to attract more women customers), the corporation is attempting a number of new marketing techniques.

Seven Eleven Marketing Strategy

Several strategies have lead to the change in 7-Eleven's marketing over the past several decades. These include the following:Seven Eleven

  1. The introduction of brand name meats in its "Fresh-to-Go" sandwich counters 
  2. Gourmet coffees, bagels, pastries
  3. Kid-friendly foods
  4. 30 different varieties of upscale wines

Forbes magazine, and have all documented 7-Eleven's introduction of ATM-like machines that link customers to the Internet, allowing for the purchase of prepaid Internet shopping cards.  Much like prepaid phone cards, customers can purchase these cards in varying amounts and then use them like credit cards when shopping online.  Intelligence Online Magazine also reports the introduction of corporate-based computer systems (the Retail Information System, or RIS) that provide instantaneous, up-to-date consumer information that better allows store to tailor their retail strategies to customers.

Primary Research Questions Regarding 7-Eleven

For primary research, try to discover what can give female customers motivation to shop at 7-Eleven. 

  1. Is it simply the “convenience” of location, or do some of the new products and services appeal to these customers? 
  2. What is the motivation of a female customer at 7-Eleven, as compared to the motivation of its traditional, male clientele? 
  3. Do 7-Eleven customers display certain personality traits?  What is the customer’s perception of 7-Eleven?

Related Research Paper Topics

Blair Water Company and Marketing Strategy - Compares the difference of marketing in developed countries to those countries less developed.

Cannonball - Cannonball research papers go into the advantages of the marketing program Be Free that would aid Mr. Baron’s operation.

Dell’s Marketing Strategy - Dell’s Marketing Strategy research papers overview the online marketing model of Dell Computer Corporation.

Domino’s Pizza Business Plan - A research paper on a Domino’s Pizza business plan look into the business, marketing, and service of this well known American restaurant chain.

International Consumer Brand - International Consumer Brand research papers discuss an order placed for a research paper that compares and contrasts the brand.

Microsoft’s Marketing Strategy - Microsoft is in a high-stake race gains Google and other search engines for the next new thing in Internet advertising.

Social Media Marketing - Research papers on social media marketing look into the most common ways to reach consumers in today's society through social media.

Strategic Marketing Plan - Strategic Marketing Plan research papers discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission.

Strategic Marketing - This is a research paper that discusses the essential tools of strategic marketing. This is a basic project for early marketing classes.