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The company Netflix is growing into a giant in the entertainment industry, as it is currently expanding globally and has a strategy to be a force in global entertainment and communications. A research paper focusing on the globalization of Netflix will want to begin with how Netflix plans to enter the European market and then progress to other countries in which intellectual property rights are usually far more stringent. Examine what will be the barriers to entry into the global market and what opportunities are available for a giant in the entertainment industry.
Netflix Enters the Global Market
Interestingly, Brazil was the chosen country for entry of Netflix into the global market. Reports show that Netflix chose Brazil because of the challenges it presents due to intellectual property theft, which is prolific in South America and Brazil.
Netflix is also eyeing Europe, with the United Kingdom and Spain receiving their streaming services. These two countries were chosen due to the fact that they have high-speed internet services and both have a large amount of English speaking citizens..
Barriers to Entry
Netflix is counting on Brazil and the UK to serve as litmus test for how well they could do in the global market. Globalization isn’t for every company and Netflix, with its product line originally geared towards the US and Canada, has significant hurdles to overcome. The barriers to entry are many and any research paper on Netflix will want to address these in detail. Get help with you project today from the academic writers at Paper Masters