24 Hour Customer Service:
1-570-955-1438

Call for a quote line:
1-570-301-7456

Marketing Plan for an Internet Casino

Internet Casino is an online gambling site providing quality gaming events to online gamblers. A unique and interesting project for a business or MBA student is to do a marketing plan for an internet casino. Get help writing the marketing plan from the expert business consultants at Paper Masters.

While Internet Casino currently employs state-of-the-art technology in the operation of its site, the increasing number and popularity of Internet Casinos requires fresh, cutting-edge marketing strategies and techniques in order to compete.

Marketing Plan for the Internet Casino

Internet Casino was formed in June 1999 and is held by a limited corporation and several investors. The site was launched in January 2000. While business was initially slow and sporadic, consideration for the nature and time constraints of Internet commerce and advertising dictated perseverance and timely promotion, the result of which has been a steady and promising increase in business.

To advance the online position of and traffic to the Internet Casino we have determined that it will be important to do the following:

  1. Increase our understanding and awareness of the demographics of online gambling
  2. Understand how it impacts our choice of marketing tools
  3. Reevaluating and determining our target audience
  4. Delivering the most engaging communication to draw customers to the site
  5. Setting measurable targets to accompany our marketing efforts

Our ultimate goal for Internet Casino will be to offer online gamblers an innovative and exciting virtual reality and theme-oriented gambling experience with enhanced digital entertainment and commerce. We ultimately want to offer our patrons the opportunity to gamble in a 3 dimensional virtual casino where they can open and retain personal accounts and experience over 45 different games, which include blackjack, poker, roulette, craps, slots and Pai Gow. In progress are plans to offer a sports book, keno, cumulative lotteries and progressive jackpots.

Related Research Paper Topics

Dell's Marketing Strategy - Dell’s Marketing Strategy research papers point out that Dell is defined by its direct model approach to selling, which is dominated by the company's intent to generate as many sales as possible through Internet. 

How to Do a Marketing Plan - Many Business and MBA level courses require that college students know how to do a marketing plan.

Strategic Marketing Plan - Strategic Marketing Plan research papers discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission.

Rollerblade Market Analysis - Rollerblade is the primary competitor of the in-line skates market and enjoys a 30% market share due to its initial popularization of in-line skating in the United States and other nations that began more than two decades ago.

Problems Faced by FindWhat.com Case Study - One of the Problems Faced by FindWhat.com is that the firm is not well positioned in the international Internet market despite the global nature of the medium.

Fundamentals of Marketing - Fundamentals of Marketing research papers discuss environmental factors, target market, objectives, and action plans to develop a marketing strategy.

Electronic Commerce Standards - Electronic Commerce Standards is a developing standard of practice to protect both businesses and consumers.

Product Life Cycles - In approaching a research paper on the Product Life Cycles there are several ways you can examine any product’s life cycle.

Strategic Marketing - Research papers on Strategic Marketing at Paper Masters.

Microsoft's Marketing Strategy - Microsoft’s Marketing Strategy research papers discuss how Microsoft is in a high-stake race with Google and other search engines for the next new thing in Internet advertising.

Advertising Industry - In an Advertising Industry project, critiques an advertisement on its design and placement.