24 Hour Customer Service:
1-570-955-1438

Call for a quote line:
1-570-301-7456

How to Do a Marketing Plan

Many Business and MBA level courses require that college students do a marketing plan. Here is a suggestion on how Paper Masters lays out a plan like that.

The marketing plan should be feasible, meaning that there will be costs for anything that is planned and you will need to list a dollar value to any implementations. For example, if you decide on an internet presence, please assign an annual cost to this as well as defining what makes up this cost. With respect to the internet presence, are you going to have in-house personnel handle this? If so, there are costs such as payroll to have someone maintain the site, or are you just going to have a “static” site that will provide information only. Please remember to assign costs for the various other proposed plans.

How to Do a Marketing PlanAdditionally there should be appropriate demographics and other pertinent information as part of your marketing plan. For example if you decide to open up a toy store then you need to make sure that it will be feasible with your location. Having a toy store on Wall Street in New York City might not be the appropriate location.

This marketing plan should not only address your first year in business but unlike accounting your marketing plan needs to be larger than that. Another example, the name of your entity should not be so narrow that it may not allow for long-term growth. (Federal Express was the name of the business. Imagine the name if it would have been called Smith Express or Chicago express.)

Your plan at a minimum needs to include:

1. Defining your product or service.

2. Define your organizational structure

3. As we learned in chapter 2 there are key components to a marketing plan. They are:


1. Executive Summary

2. Situation Analysis

2.1. Market Summary - Target Markets
2.1.1. Market Demographics - Geographics - Demographics - Behavior Factors
2.1.2. Market Needs
2.1.3. Market Trends
2.1.4. Market Growth

2.2 SWOT Analysis
2.2.1. Strengths
2.2.2. Weaknesses
2.2.3. Opportunities
2.2.4. Threats

2.3 Competition
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues

3. Marketing Strategy

3.1 Mission Statement
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research

4. Financials

4.1 Break-even Analysis
4.2 Sales Forecast
4.3 Expense Forecast

5. Controls

5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning

Remember your marketing plan must not forget to address:


i. Who your competition is
ii. Don’t forget to list your location, where your plan will be implemented
iii. Don’t forget to have a well defined mission statement for your entity
iv. Don’t forget your distribution channels.
v. Don’t forget to define who your customer is (target market)

a. Including demographics
b. Life cycle demographic
c. Positioning of product or service
d. Government, business, or consumer

vi. Is this a “growth industry”, “mature industry”, “declining industry” provide data and define.
vii. Is your marketing plan addressing issues such as:

a. Follow-up
b. Will you have repeat business by previous customers- if so, when?

Financials are also needed for this project.

Related Research Paper Topics

Business structures research papers cover one or all of the common structures such as sole propritorships, partnerships or Corporations.

Strategic Marketing - The primary objective of this Strategic Marketing assignment is to view yourself as a Product Development and Marketing Manager of a product line and develope a marketing strategy for the product.

Product Life Cycles research papers discuss the 4 different stages of product life cycles.

Life Cycle of a Business - Life Cycle of a Business consists of three stages: growth, maturation, and decline.

Dell's Marketing Strategy - Dell’s Marketing Strategy research papers point out that Dell is defined by its direct model approach to selling, which is dominated by the company's intent to generate as many sales as possible through Internet. 

Blair Company Marketing Strategy - Blair Company and Marketing Strategy research papers compare the three modes of market entry available to the Blair Company in India.

Microsoft's Marketing Strategy - Microsoft’s Marketing Strategy research papers discuss how Microsoft is in a high-stake race with Google and other search engines for the next new thing in Internet advertising.

Entrepreneurship - There are five basic areas to cover in an Entrepreneurship research paper or project.

Demolition Man Marketing - Demolition Man and Marketing research papers identify “real world” marketing concepts from the movie.

Marketing Plan for the Internet Casino - Marketing Plan for the Internet Casino Research Papers go into an overview on the company and the goals of this type of internet business.

An Energy Saving Light Bulbs Market Brief - An Energy Saving Light Bulbs Market Brief discusses the marketing objectives the Bright Bulb Corporation must use to impact sales early in a fiscal year.

Electronic Commerce Standards - Electronic Commerce Standards is a developing standard of practice to protect both businesses and consumers.

Globalization of Markets - The Globalization of Markets is always changing and businesses must be ready to adapt to new markets and technological conditions to develop new organizations in support of development and learning.

Aviation Industry and Marketing - Aviation Industry and Marketing research papers focus on the company, industry trade group, consumer segment, and aerospace managment.

Online Marketing of Dell - Online Marketing of Dell research papers look at the fact that only Dell Computer Corporation sells their products solely online.

Porters Five Forces Model - In a Porter's Five Forces Model research paper, the model is examined in reference to the U.S. airline and the competition of the airline industry.

Motivations Starting Small Business - There are key decisions owners must make when operating their own small business and there are many Motivations for Starting a Small Business.

Business Structures: Sole Proprietorship - Business Structures: Sole Proprietorship is the least complex form of business structure, with all assets owned by a single individual and all liabilities accruing to the owner. 

Advertising Industry - In an Advertising Industry project, critiques an advertisement on its design and placement.