24 Hour Customer Service:
1-570-955-1438

Call for a quote line:
1-570-301-7456

Fundamentals of Marketing

Requirements for Fundamentals of Marketing Research Paper:

Create a product or service (do not choose an existing brand) OR select a product or service from the following list: cell phone, video game, motorcycle, perfume, hair salon, toothpaste, website design consulting business, online dating service, auto body shop.

  1. Using the course resources, develop an environmental analysis, marketing strategy, and marketing mix for this product.
  2. Consider if your selected product is affected by environmental factors (Political, Economic, Socio-cultural, Technological, Competitive). If so, how?
  3. Include a description of the target market and positioning (how customers perceive your product or service).
  4. Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications).
    Please submit your assignment in a word document using APA format.

Comments to look at when writing Fundamentals of Marketing Research Paper:

Fundamentals of Marketing

You may select any product/service but not an existing brand. Focus on the following areas for your report.

Current Marketing Situation – Describe the market in which the firm will be operating. – Definition A market is the set of actual and potential buyers of a product. These buyers share a particular need or want that can be satisfied through exchange relationships.

Environmental Factors (threats & opportunity analysis)


• What “marketing” environmental factors might affect the firm’s strategy and provide opportunities or threats? – A company’s marketing environment consists of the actors and forces outside marketing that effect marketing management’s ability to build and maintain successful relationships with target customers. Example – suppliers, competitors, etcIs your product/service affected by any business environment factors? (Political, Economic, Socio-cultural, Technological, Competitive) Explain how?

Target Market

• Describe the target group in which you plan to market the product/service, and your positioning statement.
• Remember, “everyone” cannot be your target audience.

Objective (goal)

• Identify a specific marketing objective the company plans to achieve.
• The marketing objectives for a business should be directed toward expanding the market, building market share or customer satisfaction.

Marketing Strategy

• Ideas designed and used to accomplish your stated objectives for the product.
• Two or more strategies should be designed for the objective with a plan that should include a plan of action.
• The plan of action should include the marketing mix or 4 P’s.

Action Programs/Plan

• The actual actions undertaken to accomplish the strategies using the marketing mix elements (Product, Price, Promotion and Place [Distribution]).

REPORT FORMAT:

• Your report should be divided into separate sections.
• Include logical headings to indicate topics being discussed.
• All sources of information should be listed to support your research.

Related Research Paper Topics

BioFoods in Africa - BioFoods in Africa research paper looks at this company and its market with Africa and the issue of human resource management within the company.

Blair Water Company and Marketing Strategy - Compares the difference of marketing in developed countries to those countries less developed.

Bottled Mineral Water - A Bottled Mineral Water research paper delves into an example of an order placed on how to promote bottled drinking water witch specific directions given.

Cannonball - Cannonball research papers go into the advantages of the marketing program Be Free that would aid Mr. Baron’s operation.

Dell’s Marketing Strategy - Dell’s Marketing Strategy research papers overview the online marketing model of Dell Computer Corporation.

Demolition Men and Marketing - The movie Demolition Man was chosen for its use of marketing oriented concepts.

Emotional Branding - Emotional Branding research papers look at an example on how to place an order for a Master Thesis, and the specific instructions.

Energy Saving Light Bulbs Market Brief - Energy Saving Bulbs have been available for some years, it is only in the past few they have become popular with the increased interest in going “green”.

International Consumer Brand - International Consumer Brand research papers discuss an order placed for a research paper that compares and contrasts the brand.

Marketing Model of Dell Computers - Marketing Model of Dell Computers research papers overview the history of Dell and how they market pc’s.

Marketing Plan - How to write a Marketing plan.

Marketing Plan for the Internet Casino - Marketing Plan for the Internet Casino research papers go into an overview on the company and the goals of this type of internet business.

Microsoft’s Marketing Strategy - Microsoft is in a high-stake race gains Google and other search engines for the next new thing in Internet advertising.

Strategic Marketing Plan - Strategic Marketing Plan research papers discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission.

Strategic Marketing - This is a research paper that discusses the essential tools of strategic marketing. This is basic project for early marketing classes.

Third Avenue Merchandise Fair - Third Avenue Merchandise Fair research papers discuss the various merchants and the different types of merchandise that is available to the shoppers.

Tobacco Advertising Policy - Tobacco Advertising Policy research papers examine the history, and its emergence into our society in the 1960′s up through the 1980′s.