24 Hour Customer Service:

Call for a quote line:

Corporate Identity

Corporate identity is the way in which a company presents itself to the public at large, both customers and employees. Corporate IdentityA company’s corporate communications department is largely tasked with developing and maintaining corporate identity, generally through the use of branding and trademarks. Corporate identity can often be expressed through a logo, combining both an image and a specific type font. Guidelines then exist concerning specific color and layout for the use of the logo.

At its basic level, corporate identity comprises three parts: design, communication, and behavior. Corporate design not only includes the aforementioned logo, but also uniforms and the company’s website. These are all part of a company’s “look.” Corporate communications encompass such aspects as advertising and public relations. Some companies often employ a mascot (Ronald McDonald, for example). Corporate behavior includes the internal values of a company, often spelled out in its mission statement.

Visuals, as a part of corporate identity, cannot be underestimated. A logo can have a significant role in the organization’s presentation to the public. Logos express the value and ambition of the company, promoting its recognition, reputation, and image. Most individuals, if surveyed, would be able to identify an entire range of corporate logos, such is the ubiquity of corporate identity in today’s society.

Related Research Paper Topics

Strategic Communication Plan projects delve into how to order graduate level services with giving specific format and paper instructions.

Internal Communication Plan - Internal Communication Plan research papers discuss the strategic tools within the confines of the corporate structure.

Corporate Culture and Innovation Research Papers look at an introduction and definition what corporate culture.

Business Structures: The Corporation research papers explain that corporations have a high degree of asset protection for the owners in the event of bankruptcy.

Unethical Corporate Practices Research Papers explore the basic theories of ethics, and how corporate culture influences companies behavior.

Business Structures Research Paper - Business structures research papers cover one or all of the common structures such as sole propritorships, partnerships or Corporations.

Knowledge Management in Business Research Papers - Knowledge Management in Business research papers examine organizations and their ability to manage knowledge.

Advertising and Society - Advertising and Society research papers examine the influence of marketing in mass media.

Advertising Industry - Advertising Industry Research Paper explores, analyzes and critiques an advertisement on its design and placement.

Definition of Advertising - Definition of Advertising research papers overview the purpose of advertising and define its place in mass media today.

Advertising Strategies - Advertising Strategies research papers examine the campaigns designed by companies in order to encourage people to purchase a particular good or service.

Tobacco Advertising Policy - Tobacco Advertising Policy Research Papers examine the history, and its emergence into our society in the 1960's up through the 1980's.

Consumer Advertising on the Pharmaceutical Industry - Consumer Advertising on the Pharmaceutical Industry Research Paper looks at an example of how to order a master's proposal.

Research Paper on Fundamentals of Marketing - Fundamentals of Marketing research papers discuss environmental factors, target market, objectives, and action plans to develop a marketing strategy.

Organizational behavior - Organizational Behavior Research Papers outline the importance of how individuals behavior in the work environment and organizations.

Industrial Relations Research Paper - Industrial Relations Research Papers look at a specific company like Wal-mart and the labor unions associated with the company.

Dell's marketing strategy research papers - Dell's Marketing Strategy research papers overview the online marketing model of the Dell Computer Corporation.

Dell and authorized dealers research papers show that the main emphasis of Dell Computer Corporation is their direct-to-customer approach.

General Electric - A company often cited for its innovative corporate culture is General Electric when it was run by Jack Welch.

3M - Research Papers delve into the innovative corporate culture of this company and how it helps to increase profitability.

Nucor - Nucor Research Papers look at one of the largest steel companies that promotes corporate culture of innovation.

Strategic Communication Plan - A thorough review of the literature on corporate culture and communication methodologies for a diverse workforce.

Conflict of Interest and Corporate Ethics - Ethics at the corporate level is a topic that has been increasingly prolific in keeping lines of communication open.

International Consumer Brand Research Papers discuss an order placed for a research paper that compares and contrasts the brand.