How to Write a Company Profile
Company Profile assignments are common at the university level. We custom write all topics such as this one which asks for you to decide on a company and answer each question sufficiently in approx. 1 to 1 ½ pages.
Questions to ask yourself when organizing your company profile:
- Write a mission/vision statement for your company.
- Develop two business strategies for your company. Most common ones are:
- Being the industry’s low-cost provider
- Outcompeting rivals based on such differentiating features as higher quality, wider product selection, added performance, better service, more attractive styling, superiority of technology, or unusually good value for the money
- Focusing on a narrow market niche
- Developing expertise and resource strengths that give the company competitive capabilities that rivals can’t easily imitate or trump with capabilities of their own.
- Describe the business model for your company. A company’s business model is management’s storyline for how and why the company’s product offerings and competitive approaches will generate a revenue stream and have an associated cost structure that products attractive earnings and return on investment – in effect, a company’s business model sets for the economic logic for making money in a particular business, given the company’s current strategy.
Question Regarding Your Industry
- Write a ‘brief’ response to each of the following seven questions with respect to your business and the industry your business will compete in?
- What are the dominant economic features of the industry in which the company operates?
- What kinds of competitive forces are industry members facing, and how strong is each force?
- What forces are driving changes in the industry, and what impact will these changes have on competitive intensity and industry profitability?
- What market positions do industry riva occupy – who is strongly positioned and who is not?
- What strategic moves are rivals likely to make next?
- What are the key factors for future competitive success?
- Does the outlook for the industry present the company with sufficiently attractive prospects for profitability?
- What are the competitors of the industry up to?
Specific Questions on Competition to be Answered in Your Company Profile
- With respect to your company, answer the following five questions:
- How well is the company’s present strategy working?
- What are the company’s resource strengths and weaknesses, and its external opportunities and threats?
- Is the company’s prices and costs competitive?
- Is the company competitively stronger or weaker than key rivals?
- What strategic issues and problems merit front-burner managerial attention?
- Of the following five generic competitive strategies, which one would you choose for your company and why?
- A low cost provider strategy – appealing to a broad spectrum of customers by being the overall low-cost provider of a product or service.
- A broad differentiation strategy – seeking to differentiate the company’s product/service offering from rivals’ in ways that will appeal to a broad spectrum of buyers.
- A best cost provider strategy – giving customers more value for the money by incorporating good-to-excellent product attributes at a lower cost than rivals; the target is to have the lowest (best) costs and prices compared to rivals offering products with comparable attributes.
- A focused (or market niche) strategy based on lower cost – concentrating on a narrow buyer segment and outcompeting rivals by serving niche members at a lower cost than rivals.
- A focused (or market niche) strategy based on differentiation – concentrating on a narrow buyer segment and competing rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals’ products.
Finalizing Your Company Profile
Describe in detail, specific ways you will use the internet and internet technology to assist you with supply chain management and configure your company’s “value chain”
- Of the following 9 situations, what situation fits your particular business?
- Companies competing in emerging industries
- Companies competing in turbulent, high-velocity markets
- Companies competing in mature, slow-growth industries
- Companies competing in stagnant or declining industries
- Companies competing in fragmented industries
- Companies pursuing rapid growth
- Companies in industry leadership development
- Companies in runner-up positions
- Companies in competitively weak positions or plagued by crisis conditions
- Describe in detail, the strategy you will employ to effectively compete in the situation you selected.
- Explain the difference between related and unrelated diversification. Which would you choose for your company?
Reading and Writing Assignment for Industry Competitors Research Paper:
- It is to be a minimum of 1000 words or 4 pages.
- Be sure to add a bibliography listing where you received your information.
- Appropriate headings and formatting.
Select one pair of industry competitors from the list below and write a long formal informational report comparing and contrasting how the two companies are addressing the topics also outlined below.
This report will require considerable research.
Select one pair for Industry Competitors Research Paper:
A) Gateway; Dell (computers and software industry)
B) Merrill Lynch; Schwab (finance, banking, and insurance)
C) Barnes and Noble; Amazon.com (book industry - retail and wholesale)
D) UPS; Fed Ex (trucking and freight industry)
E) Southwest Airlines ; American Airlines (airline industry)
The Industry Competitors Research Paper must include:
- Fundamental philosophical differences in management styles, launching and handing products and services, marketing products and services, and approach to e-commerce.
- Future challenges that each competitor faces.
- Important decisions made by the two competitors and how those decisions affected their company.
- Fundamental differences in each company's vision of their industry's future (for instance, do they both agree on what consumers want, what products to deliver, and so on).
- Specific competitive advantages held by each rival.
- Past challenges each competitor has faced and how each met those challenges.
- Strategic moves made by one rival that might affect the other.
- Company success stories.
- Brief company background information.
- Brief comparative statistics such as annual sales, market share, number of employees, number of stores, types of equipment, number of customers, sources of revenue, and so on.