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Case Study of Southwest Airlines

The following are the specific questions to answer when looking at a case study of Southwest Airlines in a research paper. Use the same guidelines as with the most recent cases for Case Study of Southwest Airlines Research Paper.

Case Study of Southwest Airlines Research Paper Guidelines:

Case Study of Southwest Airlines
  1. How is it that Southwest Airlines has been able to consistently grow and proper in the U.S. passenger airline industry?
  2. How has Southwest Airlines responded to the "Shuttle By United" initiative? What assessments can be made about Southwest's market and financial position on competitive routes based on 1994 Fourth Quarter Results?
  3. What assessments can be made about the "Shuttle by United" market and financial position based on 1994 Fourth Quarter results? Based on your assessments, how would you interpret United's decision to discontinue "Shuttle by United" service for the Oakland-Ontario market?
  4. How should Southwest Airlines respond, if at all, to the "Shuttle By United" decision to change its service and price? Why?

Southwest Airlines Case

Read the Southwest Airlines case from book "Strategic Marketing Problems" 10th edition by Kerin and Peterson from pages 437 to 448, then write in one page, a memo with about 4 recommendations that answer the questions above and at the same time give a recommendation about it. For example: "Why is the company doing bad?"

The question does not need to be included in the memo, just the answer.

The second page must be a financial analysis as explained above it must be 1/2 page just to support the recommendations, or at least one, this financial analysis does not have to be the super analysis.

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