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Bandura Social Learning

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The social learning theory by Bandura posits that human beings or members of society have a tendency to learn from others via different mechanisms. These mechanisms consist of socializing, observing, and mimicking. Essentially, the social learning theory by Bandura helps to explain human behavior and how it is influenced by social interactions, cognitive interactions, environmental interactions, and behavioral interactions with others.

Bandura Social Learning

Bandura and Human Learning

In order for human learning to occur in accordance with the social learning theory, certain factors must be present.

  1. The first factor that must be present is attention. Attention refers to the stimuli in one’s environment that increase or decrease his or her attention span. These stimuli can include but is not limited to an individual’s sensory capacity, level of perception, level of maturity, and past experiences.
  2. The second factor that must be present is retention. Retention refers to one’s ability to store information that is observed or learned within a social environment. The level in which an individual participates in:
    • Symbolic coding
    • Cognitive or data organization
    • Memory
    • Motor rehearsal
  3. The third factor that must be present is reproduction. Reproduction refers to one’s ability to recall data and information. One’s physical/sensory capabilities and observational behaviors influence the level of reproduction experienced in a social situation.
  4. The final factor that must be present is motivation. Motivation refers to the rationale or benefits behind a human’s learning. The level of motivation is influenced by rewards and punishments associated with learning.