This Balenciaga Research Paper requires examination and analysis of a fashion original organization’s strategic marketing plan.” This Business Research Paper will be on Balenciaga. “You must critique its marketing efforts. Research must come from: annual reports, articles, newsletters. Resources must be documented using MLA format.”
Balenciaga Research Paper should contain:
- Background and history of the organization and how it is legally organized, annual sales volume, and the types of product lines or services produced.
- Conduct a SWOT analysis (internal and external strengths and weaknesses, external opportunities, external threats analysis for this organization.
- Discuss the marketing objectives of this organization. This is what the organization is trying to accomplish through their marketing efforts.
- Discuss the organization’s marketing mix strategy. Product, Price, Place & Promotion together make up the marketing mix. Be certain to identify the target market strategy, and include a thorough discussion of the four p’s (mentioned above) for the organization.
- Select three of the organization’s fashion products and trace each product’s life cycle. You will need to give a little history on each of the product’s before discussing which stage of the fashion cycle they are in. For example, if the product you elect is a newer product, identify its fashion life cycle stage and what the company is doing to keep it successful in the marketplace. (Hint: This section requires you to comment on the growth, growth, maturity or decline of each product.)
- Summarize your findings and suggest change in the marketing mix strategy for the organization. Your objective should be to keep the organization competitively positioned.