24 Hour Customer Service:

Call for a quote line:

Advertising Industry Research Papers

Research papers on the advertising industry can be done from many different angles. Since Paper Masters custom writes every research paper, you can receive a project on the advertising industry written to your exact instructions.

For an interesting advertising industry term paper, select a full-page print advertisement from any consumer magazine from the last six months. It can be a newsmagazine such as Time or Newsweek, a beauty or fashion magazine like Vogue, a high-brow slick like The New Yorker or Vanity Fair, or a magazine dealing with a particular hobby or Advertising Industry like Field and Stream or Car and Driver. Examine the ad and the magazine in which it was printed closely.

Then write a research paper analyzing and critiquing both the design and the placement strategy of the ad. Your paper should include:

Advertising Industry

  1. The title and issue of the magazine in which the advertisement appeared in the beginning of your paper.
  2. Your analysis of the content of the ad. This analysis should be supported with details from the ad and the magazine. Issues you may want to consider include the following: What kind of ad is it? (Primary or selective demand? Direct or indirect action? Hard sell, soft-sell, informational?) Is the ad intended to contribute to the advertiser’s brand? If so, what kind of image do you think the advertiser is seeking to associate with the product? How are they attempting to do this?
  3. Is the company attempting to position itself by fitting itself into a particular market segment? If so, what consumers are they seeking to reach? How are they attempting to do this through the content of the ad? You may want to also consider whether the ad is part of a larger campaign. Is the same company running similar ads that stress the same theme or message, either in print or in another medium such as TV or the internet? What role do you think this print ad plays within the campaign? Within Advertising and Society?
  4. Your analysis of the placement of the ad. Issues you may want to consider include the following: In what type of magazine did this ad run? What do you think the company is seeking to accomplish by placing the advertisement in this particular magazine as opposed to others? Will this magazine be effective in reaching the targeted audience for the product or service it promotes? Where was the ad located in the magazine? (near the front, near the back, in a special section?) Do you think the location may contribute to the effectiveness of the ad? Is there anything about the magazine content that surrounds the ad that may contribute to its effectiveness?
  5. Your judgment about whether you feel that the ad is likely to be effective or not. Make sure that you give reasons for your answer.
  6. The paper should have a beginning, a middle, and an end. It should not be a collection of random thoughts or observations.

If you incorporate ideas or language from outside sources (including the textbook), they should be cited properly. This means that direct quotes should be indicated through the use of quotation marks or block quotes. All outside sources should be acknowledged within the text of the paper as well as within a works-cited page at the end of the paper.

Related Research Paper Topics

Emotional Branding - Emotional Branding Research Papers look at an example on how to place an order for a Master Thesis, and the specific instructions.

International Consumer Brand - International Consumer Brand Research Papers discuss an order placed for a research paper that compares and contrasts the brand.

Definition of Advertising - Definition of Advertising research papers overview the purpose of advertising and define its place in mass media today.

Tobacco Advertising Policy - Tobacco Advertising Policy research papers examine the history, and its emergence into our society in the 1960's up through the 1980's.

Consumer Advertising on the Pharmaceutical Industry - A sample research paper outline for Consumer Advertising on the Pharmaceutical Industry provides eight sections with instructions for the project.

Bottled Mineral Water - Paper Masters provides a sample research paper outline on Bottled Mineral Water.

Energy Saving Light Bulbs Market Brief - An Energy Saving Light Bulbs Market Brief discusses the marketing objectives the Bright Bulb Corporation must use to impact sales early in a fiscal year.

Candy and Confectionery Industry - A sample Candy and Confectionery Industry research paper format from Paper Masters looks into how to order a paper for a business class on an industry analysis.

Ephedrine - Ephedrine Research Papers look at the different uses of this drug.

Media Literacy - Media Literacy research papers look at the way individuals analyze and evaluate messages that are conveyed through different types of media.

Amusing Ourselves to Death - Amusing Ourselves to Death Research Papers deal with an article on how television has degraded our concept of thinking.

Strategic Marketing Plan - Strategic Marketing Plan research papers discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission.

Claritin and Clarinex - Claritin and Clarinex Research Paper explores these two medications that help with allergies.

Microsoft's Marketing Strategy - Microsoft’s Marketing Strategy research papers discuss how Microsoft is in a high-stake race with Google and other search engines for the next new thing in Internet advertising.

North American Chemical Association - North American Chemical Association represents the chemical industry and chemical companies throughout the United States and Canada.

Ford and General Motors - Ford and General Motors research papers discuss the past, present and projected uses of electronic commerce in the automotive industry.

Mass Media - Mass Media research papers look into the technologies that are used to communicate to a large audience.

iPhone From Apple - Research projects discuss the marketing plan for the iPhone From Apple and its success.

Marketing Plan - Marketing Plan research outline provided by Paper Masters.