This is a business research paper on a pharmaceutical company. The project will analyze the company from the marketing point of view. Research paper on an analysis on a particular pharmaceutical company. How this company incorporates game theory, production and costs, deals with competitive markets, incentive contracts and pricing and market power. While many elements have contributed to the industry’s success, most analysts identify the chief proponent to be the pharmaceutical companies’ increasingly savvy use of marketing techniques. However, in recent years, pharmaceutical companies have begun aggressively to apply conventional marketing strategies to their own processes of product development, branding, and advertising. The result has been a sea change in the industry, most visible in the pervasive reordering of expenditures among major pharmaceutical companies.