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Emotional Branding

Emotional BrandingEmotional Branding is an incredibly diverse topic and often a student writing a research paper needs help with narrowing it down. Our writers suggest you narrow it by beginning with discussing the marketing field. The thesis Emotional Branding is about “Emotional Branding“.

The main question or problem is:

  1. “How can we build emotional branding in the restaurant industry in the Kuwaiti Market”.
  2. Second main question can be created by you.

It would be good to include some information in the research about “psychological ownership” for customers. This is optional.

The research should have around 30 references between:

  1. Books
  2. Articles
  3. Journals
  4. Others.

References should be very recent, unless it is about a very famous say for a well known writer that has not been changed.

The cited Authors and references should include famous names in this field (examples: Kotler, Zeithaml, Keller, Schmidt,…) and any other authors that are relevant to this Emotional Branding. Articles should be also be from a very reliable sources (examples: Harvard Business Review, American Marketing Association, American Psychological Association,…).

I will send you my school thesis manual so you can match the thesis research to it. This is very important.

I will send you also some articles about this Emotional Branding that I have collected which could support your writing but not limit it. You are free to use them or disregard them. The reason is, I want the thesis to be well structured and have a very reasonable flow. All five chapters should form a well written paper.

The research need to have some information about:

  1. The Kuwaiti restaurants market
  2. Kuwaiti customers

I will need to receive the research questionnaire from your side ASAP to be able to conduct actual research in Kuwait as I will need to present all the actual questionnaires to the school. I will conduct the research by sending it to customers through e-mail to be able to collect the results and send you back all the collected questionnaires for your analysis.

The research should have:

  1. Models
  2. Analysis (but to a reasonable level that I can defend. Do not use sophisticated models or statistics)

I will need to have copy of all the articles and information used in the research to provide it to my school.