A basic outline for a term paper on the Cellular Phone Industry is as follows:
Your report due next Saturday should contain three parts. The first part must tell how the cell phone industry is doing. The second part must tell me how are the various components of the industry doing in their competition among themselves (e.g., Verizon vs. AT&T vs T-Mobil, etc.). And the third part must tell me the consumer environment.
The First Part – how is the cellular phone industry doing
Undoubtedly there is a lot of information about the cell phone industry. I suggest you set a time-line (e.g., 2000 – 2006). How can you evaluate the condition of an industry? Money, of course. How much money is it generating today? How much money has it generated during the time-line that you’ve set? Any ups? And downs? If yes, how can they be explained? This section should end with a brief statement telling me how is the industry doing…
The Second Part – how are the various components doing
In this section you want to rank the various providers of cellular telephony. The best way of doing that is by their sales (according to your time-line). Report ups and downs and if possible explain why. Here you want to tell me also, if you can, which product is best, second-best, etc. (e.g., Iphone, Razr, etc. ranked according to sales). If I were you, I would also offer some analysis on the popularity of the various products as well as the providers. By analysis I mean why is this or that product so popular according to your research. This section should end with a brief statement telling me who (what product) is doing best in the market and why.
The Third Part – consumer environment
You know that your target market is the 18 – 24 year old segment. Your report should offer a description of this target market and the product they use. Offer comparisons according to age, gender, education, etc. This section should end with a brief statement telling me which target group is best for T-Mobil and its Sidekick and why.