Call Us: 1-570-955-1438
Text for a Quote: 1-570-301-7456

Bottled Mineral Water

A common assignment on Bottled Mineral Water is as follows:

Project – Integrated Marketing Communications (IMC) Plan

Things to Note for Botted Mineral Water Research Paper:

  • Length is to be 16 pages
  • Referencing to be in Harvard format please. Please remember to cite and/or reference all sources within the body of the project as well as in a list at the end.
  • English expression and grammar.

Project Task for Bottled Mineral Water Research Paper:

Assume that you are the promotion manager for a FICTITCIOUS national supplier of bottled mineral drinking water.

You are required to address the ENTIRE IMC mix, however, due to time and word limits, the focus of your message strategy, media strategy and budget will be on the PRINT MEDIA ELEMENT ONLY (i.e. magazines and newspapers) of the IMC program. **All other mediums are NOT to be discussed in this project**

When developing the IMC program objectives, message and media strategy, you should focus on ONE (1) public consumer segment as your target market (NOT a business or commercial segment). You should develop an IMC program that reflects the decision making process used by that target market and the relevant response hierarchy.

Bottled Mineral Water

Some good example information about bottled mineral drinking water can be found in the following websites:

Evian Natural Spring Water
Alpine Gold Mineral Water

General Information: <>

Project Requirements for Bottled Mineral Water Research Paper:

This project requires the preparation of a formal report that includes the following components as outlined below:

  • A brief introduction to the company and the product.
  • Identify and explain the current positioning
    approach of the product.
  • Provide a description of ONE (1) main consumer
    target marketing on key segmentation variables.
  • Identify and justify the likely response hierarchy
    used by the consumer target market (as identified in above) when processing messages for your product.
  • Develop some overall IMC objectives based on the
    response hierarchy.

Please note that the IMC objectives should be related to the response hierarchy identified above. Remember that good objectives are specific regarding what you want to achieve and who the target market is, quantified, measurable, and time-framed.

  • Which elements of the IMC mix will be used? JUSTIFY all of your decisions.
  • How will the elements be integrated to achieve synergy and a consistent theme?

IMPORTANT: Due to time and word limit constraints, you should focus on the PRINT MEDIA element ONLY (i.e. magazines and newspapers) from this point on.

  • Provide a clear rationale for using print media.
    What are the advantages of print media and how do these apply in this situation?
  • What are the specific objectives for the print media
  • What is the role/purpose of the print media elementin the overall IMC?
  • What type of print media and media vehicle placement will be used?
  • JUSTIFY all selections made for the above.

Discuss the creative strategy of your print media.

  • What will you say – major selling idea or theme?
  • How will you say it – advertising appeal, execution style, creative tactics?
  • How often will you say it – scheduling? (3 marks)
  • JUSTIFY all decisions made for this section
  • Conclusions
  • Summary of recommendations

Related Research Paper Topics

Grammar Research Papers
Grammar research papers discuss one of the various rules of linguistics that governs the composition of a language.

Marketing Plan Research Paper Samples
Marketing plans are complex and a custom research paper marketing plan from Paper Masters takes the worry out of doing it right.

How to Do a Marketing Plan Research Paper Available at Paper ...
Many Business and MBA level courses require that college students do a marketing plan. Business and MBA research papers are available at Paper Masters.

Sample Marketing Plan for the Internet Casino Research Papers
Marketing Plan for the Internet Casino Research Papers go into an overview on the company and the goals of this type of internet business. Many Research ...

Strategic Marketing Plan Research Papers on Marketing Strategies ...
Strategic Marketing Plan research papers discuss the part of business that deals with the overall business strategy, and lists actions based on corporate mission.

Microsoft's Marketing Strategy Research Paper Sample
Microsoft's Marketing Strategy research papers discuss how Microsoft is in a high -stake ... Write a Business or MBA marketing plan and/or research paper on ...

Online Marketing of Dell Research Papers are Written by ...
Online Marketing of Dell research papers look at the fact that only Dell ... To remedy this shortcoming, Dell should develop a separate marketing plan for home ...

Mass Media Research Papers on Communication Technologies
Mass Media research papers look into the technologies that are used to communicate to a large audience.

How to Write a Research Paper on Advertising and Society
Advertising and Society research papers examine the influence of marketing in mass media.

Advertising Industry Term Papers Analyze and Critique Advertisement
Advertising Industry Term Paper explores an order placed for analyzing and critiquing an advertisement on its design and placement.

Definition of Advertising Research Papers
Definition of Advertising research papers overview the purpose of advertising and define its place in mass media today.

Consumer Advertising on the Pharmaceutical Industry industry.html
Consumer Advertising on the Pharmaceutical Industry Research Paper looks at an example of how to order a master's proposal.

Research Papers on Tobacco Advertising Policy are Custom Written
Tobacco Advertising Policy Research Papers examine the history, and its emergence into our society in the 1960's up through the 1980's.

Advertising Strategies Research Papers on the Campaigns that ...
Advertising Strategies research papers examine the campaigns designed by companies in order to encourage people to purchase a particular good or service .

Fluoride Levels in Drinking Water Research Papers on the Public ...
Fluoride Levels in Drinking Water research papers discuss the requirements of the public water system, which include fluoride in the drinking water that they ...

Water Contamination Research Papers
Water Contamination research papers examine how the pollution of water affects ... leaving more than half a billion people without access to safe drinking water.

Environment Issue Research Paper Topics
Drinking Water - A great essay topic is “the importance of drinking water” and how ... Effects of Water Pollution on the Environment and Human Life - Effects of ...

Custom Case Studies on iPhone From Apple
Research projects discuss the marketing plan for the iPhone From Apple and its ... Consider from an IMC (Integrated marketing communication) point of view for ...