Both bands enjoy a cult-like following of millions of Americans and other fans in countries around the world. The versatility and lasting power of both bands comes from the fact that their music has spanned so many generations. Although Aerosmith seems to be a more contemporary band, they began their rise to stardom just five years after the Beach Boys began recording their albums. However, the Beach Boys are dated by the type of music they recorded–they are forever thematically linked to the beach culture of the 1960s, despite their recordings that continued even through the 1990s. Aerosmith’s popularity seemed to peak during the heavy-metal era of the 1980s, but with their first number one hit coming in 1998, the band seems to be on the rise again. Furthermore, they released a new album in mid-2001, and it has brought them commercial success and recognition similar to that of the Beach Boys.
For years, many products have enjoyed the thematic support (in their commercials, of course) of the Beach Boys, but two products in particular are hoping to reap the long-term success that the Beach Boys have experienced by using their songs in their television and radio commercials.
The chains of fast-food restaurants known as Sonic are currently using the Beach Boys voice-over talents to sell their new tagline. According to Louise Kramer, “The ads also feature a new tagline for the strong-performing restaurant chain, "Sonic. America’s drive-in," with new music written and performed by the Beach Boys. It replaces "Drive in for a change.". Provided initial results are strong, these spots will be followed by some two dozen more this year, said Kris Miotke, VP-sales and advertising.”
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